What we remove · News articles
Remove a news article from Google
Press coverage is the hardest category and the one people ask about most. It is also the one where the route matters most, because a national title and a trade blog respond to entirely different arguments.
What this covers
The links in this category.
Regional and national press, trade titles, syndicated wire copy picked up by aggregators, and the archived versions that outlive the original. A single story often exists at four or five URLs; each is assessed and engaged separately, except where two are copies of the same article on the same domain, which we treat as one.
Why it can be removed
The argument that works.
A publisher will consider unpublishing, anonymising or no-indexing a story where the facts have moved on — charges dropped, a claim discontinued, a company since exonerated — or where the article never met its own standards. Where the subject is a UK or EU resident, Article 17 delisting runs alongside the approach to the publisher, because Google can stop returning a page the publisher will not take down.
What we will not take money for
We do not take money for a current, accurate story in the public interest. There is no lawful route to remove one, and a firm that says otherwise is selling suppression.
Typical route
In this order, until the link goes.
The assessment confirms the sequence for your link and names it in the engagement letter. The removal window for this category starts at 84 days.
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1. Publisher negotiation
A direct, documented approach to the editor or site owner: correction, anonymisation, unpublishing or a no-index request. Most news-article removals go this way.
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2. Legal notice
Where content is defamatory, infringes privacy, or breaches copyright, independent counsel issues formal notice to the publisher, host or Google.
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3. Right to be forgotten
Delisting requests to Google and Bing, prepared with the balancing test set out by the courts and the ICO, so the page stops appearing in searches for your name even where the publisher will not move.
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4. De-indexing and cache removal
Once the source is down or altered, we secure removal of the Google index entry, cached copies and image results, then verify across regions.
Typical timeline: Three to seven weeks for a blog or trade title; four to ten for a national.
By platform
The specific ones we are asked about most.
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Remove a news article from Google
The hardest category, and the one where the argument matters more than the pressure. A publisher responds to what has changed since it published; it does not respond to being shouted at.
Questions
About this category.
Confidential assessment · Reply within 48 hours
Ready? Start now.
Not ready? Ask first.
Most clients submit the link and pay in one sitting; assessment follows within 48 hours and the fee is refunded if the link cannot be removed. If you would rather ask first, the assessment is free and takes the same 48 hours.
Prefer to talk? +44 (0)20 3555 0147 (London) · +1 (415) 555-0147 (San Francisco)