How it works · Assessment to verification
How we remove a link from Google search
There is no single removal button, and any firm suggesting otherwise is selling suppression. Removal is a matter of finding the right route for the specific URL and pursuing it properly. This is how we do it.
The five steps
From first email to verified removal.
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01
Submit and pay
Enter the link, accept the one-page engagement letter and pay the $6,000 fee. It takes about four minutes. The fee is held in a client account, not released to us.
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02
Assessment
Within 48 hours we confirm whether the link can be removed, by which route, and the removal window. If we assess it as unremovable, the fee is refunded in full within 24 hours and the matter ends there.
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03
Removal
We pursue the route the assessment identified: publisher negotiation, platform policy, formal legal notice, data-protection delisting, or a combination. You receive a written update every seven days.
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04
Verification
Removal is confirmed when the URL no longer appears in Google search results for the agreed search terms. We check across regions and send you the evidence.
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05
Settlement
Removed: the fee is released to us. Not removed within the agreed window: the fee is refunded in full. There is no third outcome.
Removal routes
Five routes. The assessment picks the right one.
Some links need one route; a stubborn news article may need three in sequence. The engagement letter names the routes we intend to use so you know what is being done in your name.
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Publisher negotiation
A direct, documented approach to the editor or site owner: correction, anonymisation, unpublishing or a no-index request. Most news-article removals go this way.
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Platform policy
Forum, review and social platforms each have rules on harassment, doxxing, impersonation and outdated content. We frame the request in the platform's own language and escalate past first-line moderation.
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Data-protection erasure
For UK and EU residents, an Article 17 erasure request to the publisher or site owner as the data controller — asking for the page itself to come down, not merely to stop being listed.
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Right to be forgotten
Delisting requests to Google and Bing, prepared with the balancing test set out by the courts and the ICO, so the page stops appearing in searches for your name even where the publisher will not move.
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DMCA takedown
Where the material is yours — your photograph, your writing — a copyright notice to the host, the platform or the search engine. Often the fastest route of all, and the one most sites answer within days.
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Legal notice
Where content is defamatory, infringes privacy, or breaches copyright, independent counsel issues formal notice to the publisher, host or Google.
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De-indexing and cache removal
Once the source is down or altered, we secure removal of the Google index entry, cached copies and image results, then verify across regions.
Typical timelines
Weeks, not days. We say which.
Indicative ranges from assessment to verified removal. Your assessment will give a figure for your link, and the refund window is set from it.
What removal means
Our definition, so there is no argument later.
A link is removed when the URL named in the engagement letter no longer appears in Google search results for the agreed search terms, checked from the United Kingdom, the United States and one EU location, on two separate days at least seven days apart.
It does not count if the result has merely dropped to page three. It does not count if the article is still live but Google has stopped showing it, unless de-indexing was the route you chose. And it does not count if a mirror or cached copy takes its place; those are ours to remove within the same fee.
Questions
Common questions about the process.
Can you really remove a link from Google, or just push it down?
Remove. Our fee is only earned when the URL no longer appears in Google search results for your name or business. Suppression — burying a result under new content — is a different service and we do not sell it as removal.
What kinds of links can be removed?
News articles, blog posts, forum threads, complaint-site listings, review pages, personal-data pages, images and cached copies. Every link is assessed individually before we accept it, and we decline links we do not believe can be removed.
What happens after I pay?
The fee is held in a client account and you receive a case number immediately. Within 48 hours you get a written assessment: removable, by which route, and the removal window. If we assess the link as unremovable, the full fee is returned within 24 hours.
Can I ask before paying?
Yes. If you would rather not commit first, use the free assessment form. It takes the same 48 hours; you simply pay afterwards instead of before.
What does $6,000 cover?
Everything required to remove one URL: legal review, publisher and platform negotiation, formal notices, Google removal requests, de-indexing and verification. There are no hourly charges and no additional disbursements.
What happens if the link is not removed?
You receive a full refund of the fee for that link. The refund is written into the engagement letter, not offered as a courtesy.
How long does removal take?
Most removals complete in two to eight weeks. Links that depend on a publisher or court process can take longer, and we tell you the likely timeline before you commit.
Is the process confidential?
Yes. We do not publish client names, case studies or testimonials that could identify you, and every engagement is covered by a confidentiality undertaking.
Do you handle UK right-to-be-forgotten requests?
Yes. For UK and EU residents we use the UK GDPR and GDPR delisting provisions alongside publisher and platform routes. For US clients we rely on platform policy, defamation and privacy law, and publisher negotiation.
Confidential assessment · Reply within 48 hours
Ready? Start now.
Not ready? Ask first.
Most clients submit the link and pay in one sitting; assessment follows within 48 hours and the fee is refunded if the link cannot be removed. If you would rather ask first, the assessment is free and takes the same 48 hours.
Prefer to talk? +44 (0)20 3555 0147 (London) · +1 (415) 555-0147 (San Francisco)